Last updated: 4th June 2018
This Policy explains how we collect, store and use the personal information you provide when taking part in a face to face social research survey for us.
For the purpose of this Policy, the definition of ‘personal information’ is information which relates to and can identify a living individual.
When we conduct research, our interviewers/invitations and questionnaires clearly identify us and explain the purpose of our contact and If applicable, the purpose for our collecting your personal data.
When we contact you, generally in person, by telephone, by email or by post, we do so for one of the following purposes:
|Case||Purpose||Data collected / processed||Legal Basis|
|Surveys||To understand your views about certain products and services or to understand your behaviour in different situations. To validate answers you gave in a recent survey we conducted. Administer prize draws and incentives. Recontact participants e.g. for ongoing and follow-up surveys.||Unique identifier, contact details, email address, voice, image, opinion||Voluntary participation a survey whereby we ask for your consent to use of your personal data|
|Data Matching and Enrichment||We enrich the data we hold on file about you by matching your personal data with other data sources and third parties who specialise in data management.||Unique identifier, contact details, email address, social login, cookie, mobile device ID||Voluntary participation in a survey whereby we ask for your consent to use of your personal data|
When you participate in our research, we may ask you for a range of information, including, for example, your personal opinions, and demographic information, such as your age and household composition. You may decline to answer any questions or withdraw from participation in a study at any time.
We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in ‘How to contact us’.
We have contacted you to participate in research by face to face interview by randomly selecting your address through Royal Mail’s publicly accessible Postcode Address File (PAF).
You can be assured that we will protect your privacy. We will not make your personal information available to anyone without your agreement unless it is for research purposes only or if required by law. This includes your name and e-mail address.
Your personal data may be collected, stored, transferred or processed by our sister companies within the WPP group, or 3rd party service providers for research-related purposes, such as data processing, and fulfilment of prize draws or other incentives. They are all contractually bound to keep any information they collect and disclose to us or, we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.
Where these transfers are across borders or outside the EEA we shall put safeguards in place to ensure the transfer is made by a legitimate method for the purposes of EU data protection law and secure.
We take appropriate technological and organisational measures to protect the personal information submitted to us, both during transmission and once we receive it. Our security procedures are consistent with generally accepted commercial standards used to protect personal information.
Unfortunately, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we will take reasonable steps to ensure our systems are secure.
All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.
We adhere to the following industry requirements:
We combine your survey responses in a given survey with the responses of all others who participate and report those combined responses to the client that commissioned the study, unless one or more of the following criteria are met.
The only exceptions when we may disclose your personal information or survey responses to third parties are as follows
We take all reasonable steps to keep personal information in our possession or control, which is used on an on-going basis, accurate, complete, current and relevant, based on the most recent information available to us by you and/or by our client.
We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly and you are responsible for ensuring that the data controller (which may be us or – more often – our client) is notified of any changes to your personal data.
We never knowingly invite children under the age of 16 years to participate in research studies without consent. If it is necessary and appropriate to a particular project to directly involve children under the age of 16 years, we take measures to ensure we have been given permission by the responsible adult.
To request access to personal information that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in ‘How to contact us’.
You have the following rights in relation to your personal data:
We shall also notify third parties to whom we have transferred your personal data of any changes that we make on your request. Note that while we communicate to these third parties, we are not responsible for the actions taken by these third parties to answer your request. You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.
Personal information will be retained only for such period as is appropriate for its intended and lawful use, in this case we shall retain data for no longer than 12 months, unless otherwise required to do so by law or in the following cases, where we will retain the data for up to 2 years.
Or where you have agreed:
Personal information that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.
As part of the Company Business Continuity plan and as required in certain instances by law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted and the physical media destroyed to ensure the data is erased completely.
Date created: 13/06/11
Last revised: 04/06/2018
In certain circumstances we shall carry out automated decision making or profiling about you. However, in the majority of cases this will not result in any legally significant decisions being made about you. You have the right to appeal if any automated decision made about you is legally significant. If you have any questions about this please contact us.
Questions regarding this policy or complaints about our practices should be directed to the Quality and Information Security Team via email at QIS@kantar.com or in writing to Quality and Information Security, 6 More London Place, London, SE1 2QY.
We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.
If you have any questions or comments you may contact Kantar’s Data Protection Officer, Gillie Abbotts-Jones, please email GDPR@kantar.com or the Office for National Statistics Data Protection Officer:
Data Protection Officer,
Office for National Statistics,
Segensworth Road, Titchfield,
Telephone: 0845 601 3034
If you are not satisfied with how we handle and protect personal information, you have the right to complain to the Data Protection Authority.
In the UK, this is the ICO and their contact details are
Information Commissioner's Office
Tel: 0303 123 1113 (local rate)
We are a Kantar Group Company. Our registered name and address is